What design thinking teaches us during coronavirus? And especially in the process of shoe making?
Today the crisis seems to be asking for a quieter rhythm and is making us rethink what really matters. I hope people, on a personal level as well as on company level, will take this into account. A sector which should rethink its seasons is the fashion industry. As Giorgio Armani shared, brands should adopt a slower fashion philosophy. With my footwear brand we will be part of this movement by doing only one collection per year.
How has it evolved during your career your design thinking process? Does It something has changed due to coronavirus?
while a crisis like this one is often a moment of hardship and struggle, one must remember that it is equally a time which opportunity emerge. As you may know, I am a designer with many fields of interest with projects involving creation, design and engineering. This new situation and perspective on our societies needs have given a lot of ideas, unfortunately confidential for now. Also, as I have more time, I'm drawing more than usually, and I'm writing my book.
What is the most precious Moment of your glorious career?
that was when I received the doctoral degree with hour in design from Alma Mater Studiorum – Università di Bologna. Also When I won the prize for the Compasso d'oro.
If you should describe your shoes with a quote, which would it be?
"From emotion"
Has love shaped or simply inspired your creations?
The answer can be found in my most iconic model is Emmanuelle. This is a story about two lovers in Paris and their first gift. This gift is a pair of high heels and inspired me to design this model and my wife to her name. This is our story and I am glad that we have created a line of shoes together.
At this very Moment, which goals would you like to achieve for your company?
my team and I are working from home, pretty much all our work can be done from laptops nowadays. My team is concentrating on our digital strategy as we want to expand our e-commerce to continue worldwide delivery, and we are keeping up with our online community through social media. The most important thing is to keep a good line of communication within the company while the team is apart, but we have many great tools to do so today. On my side I keep on creating, I have a strong desire to produce completely sustainable shoes, therefore I'm doing research into materials and possibilities.
Something personal, What is your favorite genre of music and movies?
I love all the music and films from Ennio Morricone, an Italian composer, orchestrator, conductor, and trumpet player who wrote music in a wide range of styles.
